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Advertise with Us
The Massachusetts Horse is published
bi-monthly, and arrives in tack shops and feed
stores
on the first of the month. With its practical
format of useful information, the
Massachusetts Horse
appeals to everyone from international professionals
to amateur riders,
from trainers to barn managers, from
veterinarians to lesson students!
Our average distribution
is currently 5,500 copies distributed through subscriptions, tack shops, feed stores, the Bay State Trail Riders Association, the Hampshire County Riding Club, the Granby Regional Horse Council, the Barre Riding and Driving Club, the New England Equestrian Center of Athol, the Westfield Riding Club, the South County Riders, 4-H groups, pony clubs, the Intercollegiate Horse Show Association, all regional libraries, therapeutic riding programs, horse rescue groups, horse shows, clinics, and more.
The annual
household income of our readers is $50,000 to over $100,000.
Massachusetts Horse readers spend an average of 20 hours
a week with their horses and attend five to ten competitions
and two to five clinics each year.
Display Advertising
2008 Rates
| Color Ads |
1x |
3x |
6x |
Black & White Ads |
1x |
3x |
6x |
| Inside front cover |
$600 |
$570 |
$540 |
full page |
$329 |
$312 |
$296 |
| Back cover |
$600 |
$570 |
$240 |
2/3 |
$269 |
$255 |
$242 |
| Inside back cover |
$575 |
$546 |
$518 |
1/2 |
$239 |
$227 |
$215 |
| |
|
|
|
1/3 |
$169 |
$160 |
$152 |
| full page color |
$449 |
|
|
1/4 |
$129 |
$122 |
$116 |
| 1/2 page color |
$339 |
|
|
1/6 |
$89 |
$84 |
$80 |
| 1/4 page color |
$229 |
|
|
1/8 business card |
$66 |
$63 |
$59 |
Download
Display Ad Insertion Order 
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The $49 Ad
Where The Boys Are — a local
stallion guide, The Sales Barn— sell your horse,
trailer, equine equipment, and Realty Check —
farms for sale, are three economical ways to advertise
in Massachusetts Horse. Email or U.S. Postal mail your
photo, words, and check for $49 (or Visa or Mastercard
number) to us by the 10th of the preceding month and
we will create an ad for you. It's that simple. And
a great price. Download $49
Ad Insertion Order
Neighborhood Listing
The Massachusetts Horse has a new
economical listing section just for you. A neighbordhood
listing is only $29 per year and includes one free subscription
- an $18.00 value. Your listing will be in six issues
per year, distributed to over 5000 horsepeople bimonthly
in the five counties of central and western Massachusetts
- Berkshire, Franklin, Hampden, Hampshire, and Worcester.
Don't miss this great opportunity to reach new customers!
Let us be the "everything equine" white pages
for your region. The deadline is the 10th of the month
before the issue date.
Classified Advertising
Advertising Specs
Closing dates for all ads are as follows:
| Dec/Jan issue...Nov 9 |
April/May issue...March 7 |
Aug/Sept issue...July 6 |
| Feb/March issue...Jan 4 |
June/July issue...May 11 |
Oct/Nov issue...Sept 7 |
Need help designing your ad? We are happy to help. We can design your ad and email you a proof for just 10 percent of your ad cost or a minimum of $10. (For a $129 1/4 page ad the cost for design would be just $12.90.)
The Massachusetts Horse accepts
digital computer files for display ads, as well as artwork
(photos and logos) to be included in display ads that
are designed by us. Faxes cannot be used for artwork.
Because of the possible problems with digital files,
all digital submissions must be accompanied by hard
copy/proof.
Acceptable Files 
PDF files (high resolution)
QuarkXpress files (must include
all fonts)
Photoshop EPS files
Acceptable Media
CD-R
Zip 100 or 250 disks
Email: send stuffed or zipped files to ads@mahorse.com
(must be less than 5MB)
Contract Conditions
Contracts must be signed prior to the
closing date and are binding after the closing date.
The publisher reserves the right to hold the advertiser
and/or its advertising agency jointly liable for monies
that are due and payable to the publisher.
Advertisers Responsibility
All advertising is accepted on the representation
that the advertiser is authorized to publish the entire
contents and subject matter thereof. It is understood
that the advertiser indemnifies and horlds harmless
the publisher from any loss, expense or other liability
resulting from any claims or suits that may arise out
of publication of such advertisement.
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