Advertise in Massachusetts Horse!

What People Are Saying About Massachusetts Horse:

“Massachusetts Horse is a first class publication. I devour every issue
as soon as I receive it!” ~ Paula T., via email

“We read Massachusetts Horse cover to cover. It’s great! Keep up the
good work.” ~ Judith J., New Braintree

“Massachusetts Horse is to be congratulated on producing such an
excellent magazine! Your articles are professional, unbiased, and
very helpful. I am now building my own barn and I consider
Massachusetts Horse to be an excellent resource.” ~ Paula B., Chester

“Can you please run the ad we ran last time? We got a really
good response from it. Thank you.” ~ Brian S., Northern High Farm

“The great news — our sales are up 80 percent since our move
here and your ads helped.” ~ Marianne H., tack shop owner

“I found my copy at Crop & Carrot Tack Shop, in Spencer, and
was very impressed with the number of quality articles and I
enjoyed the ads, too.” ~ Ellen S.

“Yes we want to advertise again. I get a great response from Massachusetts
Horse in exhibitors and vendors.” ~ Kay J.

“The ad looks wonderful. I love this magazine.” ~ Judy J.

“We definitely want to continue advertising in Massachusetts Horse. It reaches our clients and potential clients.”
~ Jackie B.

“The ad was perfect. My phone started ringing on Monday and I have received a call every day this week from someone who has seen the ad in Massachusetts Horse. The investment was well worth it. Thank you!”
~ Dan S., NERHA

Distribution

Massachusetts Horse is published bimonthly, and arrives in tack shops and feed stores on the first of the month. With its practical format of useful information, Massachusetts Horse appeals to everyone from international professionals to amateur riders, from trainers to barn managers, from veterinarians to lesson students.

Over 8,000 bimonthly copies are distributed to:

• Paid subscribers

•Tack shops, feed stores, garden centers. (See the list of retailers by clicking here.)
•Local equestrian group members including:
        Barre Riding and Driving Club
        Bay State Trail Riders Association
        Blackstone Valley Dressage and Combined Training Association
        Charles River Dressage Association
        Hampshire County Riding Club
        Hanover Hunt and Riding Club
        Hanson Riding Club
        Granby Regional Horse Council
        Massachusetts 4-H Equine Program
        Massachusetts Assoc. of Stable Owners, Operators, and Instructors
        Massachusetts Carriage Driving Association
        Massachusetts Horsemen’s Council
        Massachusetts Morgan Horse Association
        Massachusetts Quarter Horse Association
        New England Equestrian Center of Athol
        Nashoba Valley Hunt
        North Atlantic Buckskin Association
        Pepperell Horse Owners Association
        South County Riders
        South Shore Horsemen’s Council
        Standardbred Pleasure Horse Organization of Massachusetts
        Western Massachusetts Appaloosa Association
        Western Massachusetts Horse Show Series
        Western New England Professional Horsemen’s Association
        Westfield Riding Club
        West Newbury Riding and Driving Club
        Worcester County Riders Association
•Massachusetts 4-H’ers and Pony Club members
•All Massachusetts libraries
•Therapeutic riding programs and horse rescue groups
•Horse shows, clinics, events and more . . .

Demographics

The average annual household income of our readers is $50,000 to over $100,000. Massachusetts Horse readers spend an average of 20 hours a week with their horses and attend five to ten competitions and two to five clinics each year. Ninety percent of our readers are women between the ages of 24 and 60.

Quality

Massachusetts Horse is printed on beautiful, quality 60-pound coated paper and the cover is 80-pound coated paper. The paper feels wonderful and says “high quality” by its feel and how crisp the ink looks on the page. Color ink is spectacular.

Display Advertising

Marketplace Advertising

Marketplace ads are an economical yet effective solution to small advertising budgets. Black and white ads are just $49, full color just $69. Ads may be submitted designed or we can design your ad for $5. These ads measure 2.213” wide by 2.844” tall.

Neighborhood Advertising

A neighborhood listing is only $29 per year and includes a one-year subscription – an $18.00 value. Your listing will be in six issues, one year. Don't miss this great opportunity to reach new customers! Let us be the "everything equine" white pages for you. Neighborhood ads must be paid in advance.

Acceptable file types for artwork submission:

Massachusetts Horse accepts digital computer files for display ads, as well as artwork (photos and logos). Faxes can not be used for artwork.

• PDF files (high resolution)

• Quark Express files (must include all fonts and images)

Email: files may be emailed to: ads@mahorse.com

Ad Design

Need help designing your ad? We are happy to help. We can design your ad and email you a proof for just 10 percent of your ad cost, or a minimum of $10. (For a $129 1/4 page ad the cost for design would be just $12.90.)

Deadlines

All insertion orders, copy, and changes must be received in our office by the fifth of the month preceding the issue.

January 5 for the February/March issue

March 5 for the April/May issue

May 5 for the June/July issue

July 5 for the August/September issue

September 5 for the October/November issue

November 5 for the December/January issue

Questions? Ready to Advertise?

Email us at ads@mahorse.com and we we’ll answer all of your questions and help you get started.